Business Fundamentals Bundle

This chapter will help you respond to opportunities, determine target markets for them, create value propositions for the target market, use a strategic planning tool, and plan growth for your business.

1. Opportunity, Mission, and Vision
   A mission and vision statement are the soul of every great business. Learn how to respond to opportunities with an effective mission and vision statement for your business.
2. Target Market
   It is important to know who your current and potential customers are. Learn how to determine a target market for your business.
3. Value Proposition
   Customers need to be persuaded to purchase a product or service. Learn how to create effective value propositions to gain a competitive advantage for your business.
4.  SWOT Analysis
   A SWOT analysis is a useful tool for informing strategic decisions. Learn how to complete a SWOT analysis for your business
5. Growing Business
   A successful business will experience growth. Learn how to plan for both horizontal and vertical growth of your business

This virtual product contains non-downloadable instructional videos on business related content.